Case Study: Landscaper Nails Calls to Action to Get High Conversion Rates - Marketing 360® Learn how a Marketing 360® landscaping company developed strong calls to action on their website that turned into awesome conversion rates. There are many ways in which a business website creates an impression. The design, imagery, and layout create a kind of “big picture” that visitors use to develop an initial impression of the business. This impression is important, but it’s not what directly leads to a conversion. The content that directly converts the visitor into a lead, capturing their contact info, is the call to action. The call to action is where you tell the visitor what action to take so they contact you. Call to actions can be in the imperative: Get an Estimate, Call Now. Or they m

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