Case Study

OCHS turned to CFS as a single source solution for managing their direct mail program.

OCHS turned to CFS as a single source solution for managing their direct mail program.

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312 E Main Street, Norton, MA 02766 | cfsinc.com | 800.466.9880 CHALLENGE Outer Cape Health Services (OCHS) is a nonprofit healthcare organization that cares for more than 17,000 patients per year. They rely on the generosity of donors to enable them to offer the full range of healthcare and social services they provide to communities on the ten outermost towns of Cape Cod. Using direct mail as a key fundraising tactic, OCHS was working with a number of local vendors to implement variable data printing for direct mail personalization. This often resulted in a cumbersome and redundant process. SOLUTION OCHS turned to CFS as a single source solution for managing their direct mail program. CFS applies data analysis to segment OCHS donor lists, and customizes messaging b

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