Ocean Spray needed a way to effectively distribute product samples of their new product to their sales organization.
Ocean Spray needed a way to effectively distribute product samples of their new product to their sales organization.
1 Pages312 E Main Street, Norton, MA 02766 | cfsinc.com | 800.466.9880 CHALLENGE With the introduction of their new product, Crunchy Cranberry, Ocean Spray needed a way to effectively distribute product samples to their sales organization. The solution had to be ship-ready, and relay the versatility of Crunchy Cranberry and its integration into various food types (cereal, snacking, confection etc.). CFS received the Crunchy Cranberry sample kits from an Ocean Spray vendor located in the UK. Many of the pouches had popped open in transit due to in-flight air pressure, and were rendered unusable. CFS had to come up with a two-fold solution. First, package the samples in a way that was visually appealing; and second, secure the product to withstand air travel. SOLUTION CFS establ
