312 E Main Street, Norton, MA 02766 | cfsinc.com | 800.466.9880 CHALLENGE Like many colleges, Bridgewater State University (BSU) relies on philanthropic support to ensure financial stability and long-term growth. With a decline in alumni participation and donor retention, along with flatlined individual giving, BSU was looking for a way to increase their average gift per donor, boost their participation rates, grow their donor base, and recapture lapsed donors. SOLUTION Bridgewater State University engaged CFS to execute an A/B test for their Spring Alumni Scholarship Appeal. They sent their existing mailers to half of their Alumni, and allowed CFS to apply our Direct to One expertise and test a second version to the other half of their Alumni base. The CFS Direct t

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