BACKGROUND By the mid-2000s, NVIDIA Corporation’s graphics processing unit (GPU) hardware was widely accepted to have set the standard for digital content creation in product design, movie special effects and gaming. NVIDIA’s relentless pursuit of innovation also brought diversification. From 2008 to 2018, NVIDIA expanded into additional markets (e.g., auto) and became a major player in system-on-a-chip (SoC) technology, parallel processing and Artificial Intelligence (AI). But growth is almost always accompanied by growing pains — especially when businesses aren’t fully prepared to scale. While NVIDIA’s quarterly revenue tripled from $1 billion to $3 billion from 2016 to 2017, timely fulfillment became a challenge. On average, NVIDIA team members spent five minutes processing each

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