Dusty Alexander emphasizes winning in manufacturing involves quality product delivery, customer experience, and developing relationships. Successful strategies include utilizing ERP for efficient scheduling and adapting to short lead times, simplifying processes for customers like Load King's streamlined store openings, tailoring ERP to specific business needs for accuracy and efficiency, outflanking competition through speed and automation as demonstrated by Geremarie Corporation, and integrating eCommerce for simplicity and wider customer reach. The key to current success is leveraging ERP software to not only optimize operations but also enhance customer satisfaction and gain competitive advantages.

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