Nudgestock takes behavioural science global with LinkedIn Live The Challenge • Recreate Nudgestock 2020 as a virtual event • Switch promotion from ticket sales to driving free sign-ups and views • Generate high-quality engagement on a global scale • Translate the event into ongoing content assets and client conversations 15h of live-streamed content with no technical interruptions +35,000 sign-ups to the event mailing list +120,000 views Nudgestock founder and Ogilvy Vice Chairman Rory Sutherland saw an opportunity to re-imagine the festival as a marathon online video event, bringing together experts across time zones for 15 hours of free viewing. Streaming sessions on LinkedIn Live enabled Nudgestock to generate over 120,000 views and register over 35,000 sign-ups. It also show

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