Case Study

ntv Increases Revenue and Engagement on Ticker Pages with Read More Button

ntv Increases Revenue and Engagement on Ticker Pages with Read More Button

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OUTBRAIN.COM | INFO@OUTBRAIN.COM | @OUTBRAIN © 2020 Outbrain Inc. Outbrain is a registered trademark of Outbrain Inc. Since November 1992, the German news channel ntv has been offering its viewers the latest news on politics, business, sports, and society. ntv now offers its audience the most relevant news via their preferred platform: TV, online, smart phone app or Amazon Echo. Thanks to its cross-platform approach and its focus on business topics during its TV programme, ntv is one of the most important news and business brands in Germany. A major contributor to this successful multi-platform strategy is its website, which has one of the highest digital reaches in Germany. To increase monetisation and the CTR of editorial recommendations on its website, ntv integrated Outbra

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