FUNKE Digital Opens New Revenue Streams and Increases RPM by 48% with Outbrain In-Article Native
FUNKE Digital Opens New Revenue Streams and Increases RPM by 48% with Outbrain In-Article Native
2 PagesOUTBRAIN.COM | INFO@OUTBRAIN.COM | @OUTBRAIN © 2020 Outbrain Inc. Outbrain is a registered trademark of Outbrain Inc. CASE STUDY Entertainment/Media Vertical Drive revenue by accessing premium brand budgets & increase RPM Goal The digital heart of the FUNKE Media Group, FUNKE Digital is a pioneer in the online publishing space. Since collaborating with Outbrain in 2017, FUNKE Digital has achieved three-digit percentage revenue growth each year. FUNKE was one of the first media companies in Germany to introduce Outbrain‘s feed discovery solution, Smartfeed, and in-article placements. They are consistently open to exploring new ad placements, formats, and optimizations in order to increase RPM and create engaging ad experiences. Overview To maximize revenues from their Outbrain p
