Case Study

Groupe Cerise Boosts Revenue and Engagement with Outbrain's Explore More Solutio

Groupe Cerise Boosts Revenue and Engagement with Outbrain's Explore More Solutio

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OUTBRAIN.COM | INFO@OUTBRAIN.COM | @OUTBRAIN © 2021 Outbrain Inc. Outbrain is a registered trademark of Outbrain Inc. In 2020, Group Cerise, an international media group, produced 3,600 videos and generated over 1.6 million hours viewed monthly across 24 countries and 4 languages. To strengthen the monetization of its pages and optimize visitor engagement, Groupe Cerise implemented Outbrain’s Explore More solution. Overview Simply put, when a visitor decides to leave one of Groupe Cerise’s websites rather than return directly to their original webpage (a social network or a referring webpage), Explore More offers an intermediate step: a full page of discovery content based on consumers’ true interests Explore More provides the following benefits: • Re-engages visitors befor

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