OUTBRAIN.COM | INFO@OUTBRAIN.COM | @OUTBRAIN © 2021 Outbrain Inc. Outbrain is a registered trademark of Outbrain Inc. Oneindia is an online portal that delivers content in news, sports, travel, entertainment, business, and other categories to over 40 million monthly active users in English and seven native Indian languages. To maximize revenues primarily from traffic generated on its mobile sites, Oneindia implemented Outbrain’s Smartlogic solution. Overview Oneindia implemented Smartlogic on its top-two mobile performance widgets for greater monetization. Smartlogic is a sophisticated upgrade to the Outbrain serving infrastructure that increases widget performance by: • Card-based auction - Maximizes engagement by selecting the best- performing recommendation formats based on a

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