Norwegian Air Norwegian Air Exposure & Intent Survey Campaign Objective Norwegian Air partnered with Lamar Advertising to produce an OOH Exposure Survey campaign. The purpose of the campaign was to determine whether or not brand awareness, ad recall, and intent to research flight fares increased as a result of the campaign. Campaign Details Timeframe: April 2017 - December 2017 Market: New York, NY | Albany, NY | Providence, RI Hartford, CT Format: Digital Bulletins, Static Bulletins 18+ Impression Delivery: 134,917,088 OOH Impressions Campaign GRP Total: 2709.9 GRPs Results • +69% increase in ad recall • +22.4% increase in intent to research Norwegian Air fares due to the OOH campaign • 58% increase in ad retention About Placed This OOH campaign u

Join for free to read