Problem How can Spectrum Capital gain exposure for recent resi- dential developments in the New Orleans area? Solution By utilizing flexible digital out of home capabilities. Background Spectrum Capital wanted to highlight their new develop- ments in the greater New Orleans area. Objective The central objective was to increase brand awareness. Strategy They elected to overlap digital inventory, paired with mo- bile advertising initiatives to create a complete campaign. Plan Details Markets: New Orleans Flight Dates: May 13, 2019 - June 16, 2019 OOH Formats Used: Digital Bulletins Target Audience: Adults +18 Results We saw a 319.67% lift above the mobile secondary action rate benchmarks. Out of Home Advertising Association of America Spectrum Capital OOH Case Stud

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