CASE STUDY North American OEM drives high-quality leads with digital marketing partner, Search Optics. 50% Overview North American OEM was looking to partner with a digitial marketing company to increase brand awareness and drive Tier III leads to the individual dealerships. The group partnered with Search Optics to provide one of the top-performing dealer advertising programs in North America. 1 Dealer Group Objectives + Increase the number of high-quality, low funnel intender leads to dealers + Improve Cost-Per-Lead (CPL) over industry average of $30-$40 + Measure and manage performance for all dealers partners + Drive greater co-op utilization by the dealer network Solution Search Optics developed a co-op eligible program to meet these objectives while providing a tailored solut

Join for free to read