Dominion of Bedford Drives Traffic with an Integrated Organic and Paid Search Strategy
Dominion of Bedford Drives Traffic with an Integrated Organic and Paid Search Strategy
1 PagesCASE STUDY Dominion of Bedford Drives Traffic with an Integrated Organic and Paid Search Strategy INCREASE IN LEAD CONVERSION TOTAL SITE VISITS 32 Overview Dominion of Bedford aimed to target mid-to-low funnel leads with a goal of driving dealeship and website traffic to increase sales. The dealer partenered with the Search Optics team to develop a digital marketing strategy to reach shoppers at the desired stage of the purchasing funnel, driving results and increasing ROI. Objectives + Optimize search performance to improve online visibility + Target mid-to-low funnel leads + Drive dealership traffic + Increase website visits and shopping actions + Boost sales and ROI Solution A Search Engine Optimization (SEO) strategy was implemented to enhance website performance and improve se
