Overview Coon Rapids Chrysler partnered with Search Optics to optimize existing marketing efforts to increase the dealers overall return on investment (ROI) through integrated digital solutions. A digital marketing strategy was launched to run over a period of twelve months with a focus on driving traffic and quality leads. The objective was to increase new vehicle sales, while creating ad spend efficiences to improve ROI. An integrated program consisting of paid search, SEO, local search and social media solutions was developed to accomplish objectives. Highlights + Ran branding and event focused campaigns, with advertising heavy-up during peak sales periods + Developed a timeline for each digital solution to accurately track results and the effectiveness of individual strategies + D

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