CASE STUDY Dining & Entertainment Franchise Gains New Customers with a Paid Search Strategy BIRTHDAY PARTY BOOKINGS LOCATION SEARCH ON SITE Overview A leading franchise for family dining and entertainment, was searching for a digital marketing firm to assist with their marketing efforts. The franchise previously relied solely on branded terms for Paid Search campaigns and was looking for a partner to build the brand and reach new customers through optimization. Objectives + Increase leads via location searches on site + Improve the number of coupon downloads + Drive birthday party and fundraising event bookings + Connect with new customers Solution The brand partnered with Search Optics to develop a strategic Paid Search campaign. A team of specialists analyzed past performanc

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