PUMA Puma Pounces on Browser Based Ads, Increasing Revenue Per Session by +7.1% + 7.1% increase in revenue per session -10% decrease in bounce rate increase in conversion rate +7.4% increase in orders per visit +11.4%The problem Puma, one of the world’s largest sport & lifestyle brands, noticed its online shoppers dropping off from product pages. While aware of browser injected ads, there was some initial skepti- cism regarding the size of the problem, and overall impact ads could be having on Puma shop- pers. The contextual nature of these ads, luring shoppers with discounts, combined with the seam- less nature at which insert themselves onto a page, leaves shoppers distracted, confused, and curious--clicking the ads 70% of the time. The browser injected ads compromised the on

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