n n Product: ContactWorld for Service n n Sector: Non-Profit WGBH chose NewVoiceMedia’s ContactWorld for Service to transform its call center operations. “We’re in the loyalty- building business,” says Becky Levy, Associate Director, Member Services and Development Operations. “As a non- profit we rely heavily on donor support. People have a very close relationship with the WGBH brand. They want to have a dialogue with us. We needed to find a more efficient way of handling all the calls we were receiving – segmenting and routing them to improve agent productivity and member engagement.” NewVoiceMedia plus Salesforce: a great fit As an early adopter of Salesforce in the public media landscape, WGBH required a phone system that integrated into its current CRM investment, and New

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