WGBH, a leading public media organization, partnered with Redpoint Global to enhance donor engagement and increase net revenue. By leveraging Redpoint’s CDP, WGBH gained a unified donor view, enabling precise, one-to-one interactions across all marketing channels. Advanced identity resolution reduced duplicate records, improving data accuracy and cutting costs. With granular segmentation and omnichannel orchestration, WGBH successfully engaged younger donors and optimized fundraising efforts. The Redpoint solution also supports a broader coalition of public media outlets in expanding donor files and revenue growth.

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