CASE STUDY WGBH OBJECTIVES ? Build a world-class donor engagement platform, and ext end its benefits t o public media outlets nationwide. ? Gain a reliable 360° view of each donor, and act on that information in real time. ? Overcome data problems that were alienating long-time donors. ? Engage a new generation of donors and convince them to contribute. WGBH RESULTS ? Omni-channel marketing campaigns are created

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