New Zealand Rugby League used Domo's business intelligence platform to combine data from various sources, boosting fan engagement and ticket sales for their first international Test match in two years. By leveraging historical ticket, marketing, social media, and customer data, they could precisely target their marketing efforts and measure their impact in real-time. This approach led to a sellout event, a significant increase in email subscribers, and a world attendance record for a women's Rugby League match. Domo's insights also helped streamline operations and improve decision-making across the organization.

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