World Rugby uses Domo to centralize and analyze data from various sources, helping to track fan engagement, sponsor ROI, and improve player welfare. The platform integrates data from ticket sales, TV ratings, and social media, enabling real-time reporting and customized dashboards for sponsors. This has enhanced sponsor relationships by providing instant insights into engagement metrics. Domo also supports data-driven decisions regarding game rules and player safety, allowing World Rugby to refine its strategies and ensure the sport's future growth. The adoption of Domo has transformed how World Rugby uses data to make decisions.

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