Music Marketing and Mobile Native Ads
Music Marketing and Mobile Native Ads
2 PagesE: Info@redlotus.com T: 852 2851 3369 W: redlotus.com 2601-02, AIA Kowloon Tower, Landmark East, 100 How Ming Street, Kwun Tong, Kowloon, Hong Kong. Case study Music Marketing and Mobile Native Ads CLIENT: The world’s premier jeweler and America’s house of design. TARGET MARKETS: Hong Kong TARGET AUDIENCE • Spotify • Mobile Native Advertising on RedLotus Marketplace CAMPAIGN OBJECTIVES • Promote the ultimate brand for Valentine’s Day gifting to digitally savvy millennials by expressing the romantic experience that the brand brings out through a Bespoke Love Song-list. • Strengthen brand awareness and drive them to the retail stores through the connection of music using Spotify branded Advertiser Page including music generator based on user preference. • Feature Hong Kong’s most
