Promoting Culture and Tourism: Bringing More Visitors to Abu Dhabi Using Trusted Data “ With Informatica’s help, we’ve been able to leverage data to help enhance Abu Dhabi’s standing as a world-class city, while staying true to our cultural heritage.” Jaymin Harish Darbari Data Governance Lead, Abu Dhabi Department of Culture and Tourism Goals Solution Results Automate manual processes to accelerate reporting tourism data to the government and save time for employees Bring tourism data from source systems into a Microsoft SQL Server data warehouse using Informatica Cloud Data Integration Enables the business to generate new tourism insights while saving 2,000+ person hours annually Enhance data quality and reporting accuracy for dashboards to improve trust in data and in

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