CHALLENGE Neiman Marcus offers its designers’ collections through more than 150 lookbooks annually, and these have become a primary means for highlight- ing merchandise on the site. With each lookbook, Neiman Marcus saw a lift in sales as consumers engaged with the brand experience to make a pur- chase. However, technical limitations of a highly customized e-commerce platform and the cost to custom code solutions prevented richer shopping functionality within the lookbooks and forced consumers to scroll down the page and shop from a more traditional ‘grid’ layout. This meant fewer con- versions, lost sales and a less than ideal customer experience. New executive leadership challenged the merchandising and e-commerce teams to develop a more enhanced user experience. Consumers wan

Join for free to read