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Connecting Marketing to Revenue at Neiman Marcus

Connecting Marketing to Revenue at Neiman Marcus

Neustar
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01 Marketing Solutions Case Study / Neiman Marcus Connecting Marketing to Revenue at Neiman Marcus02 Case Study / Neiman Marcus The Challenge Accurately Attributing Marketing Spend to Customer Revenue Neiman Marcus faces the same challenge as all multi-channel retailers: knowing what’ s working and where to spend the next marketing dollar . The team needed to understand how each marketing action influenced customer buying behavior so th

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