Case Study

BOATHOUSE - Pushing the Boat Out on Interactive Merchandising

BOATHOUSE - Pushing the Boat Out on Interactive Merchandising

Pages 2 Pages

BOSTON, USA +1 866 989 6247 SUPPORT +1 855 965 1827 LONDON, UK +44 207 420 4100 SUPPORT +44 800 808 5613 COPENHAGEN, DK +45 70 20 80 06 SUPPORT +45 69 91 27 57 ZMAGS.COM FACEBOOK.COM/ZMAGS TWITTER.COM/ZMAGS LINKEDIN.COM/COMPANY/ZMAGS CASE STUDY CHALLENGE For any retailer, the challenge today is to make merchandising as interactive and rich as possible — and to tap into the zeitgeist: only the nimble prosper. But with many e-commerce platforms, making changes can be hard work, often needing at the very least costly plug-ins. And even then, these generally need specialist coding, custom development and even programming. All this takes time and costs a lot of money if you don’t have an in-house IT department and have to use an external agency. I

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