Nautica uses Zmags Creator to help deliver online content that is robust and shoppable, with style boards, gift guides and embedded runway videos.
Nautica uses Zmags Creator to help deliver online content that is robust and shoppable, with style boards, gift guides and embedded runway videos.
2 PagesBOSTON, USA +1 866 989 6247 SUPPORT +1 855 965 1827 LONDON, UK +44 207 420 4100 SUPPORT +44 800 808 5613 COPENHAGEN, DK +45 70 20 80 06 SUPPORT +45 69 91 27 57 ZMAGS.COM FACEBOOK.COM/ZMAGS TWITTER.COM/ZMAGS LINKEDIN.COM/COMPANY/ZMAGS CHALLENGE The Nautica brand’s ecommerce creative team recog- nized it needed to attract, engage, and convert a busy sportswear audience through impactful imagery and relat- able editorial stories. They knew that lifestyle and editorial content with a short path to purchase held promise, and began to experiment with shopping-enabled lifestyle and editorial campaign pages. “Creator helps us to inform and educate our customers, be creative, and propel the brand forward. A tool like this is required to drive our b
