Naylor Association Solutions Increasing marketing efficiency and optimizing lead scoring with Qlik AutoML. Q LI K .CO M CUSTOMER STORY DATA ANALYTICSNaylor Customer Story 2 “I thought, nope, we’ve got it. We’ve got lead scoring. You can’t teach us anything. And you know, I think that one of the things Kraken has shown me since is, I didn’t know what I didn’t know.” Chad Lloyd, Director of Sales and Marketing Operations at Naylor Association Solutions CUSTOMER STORY Objective Lead scoring and qualification are vital components of any marketing-sales processes and Naylor needed a more efficient way of capturing data and scoring leads. Account Executives were being asked to fill out close to 30 different data fields in their CMS that were then used by the marketing automation pl

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