Mistral Group, Staplehurst Office Centre, Weston on the Green, Oxon OX25 3QU Tel: +44 (0) 1869 352 720 www.mistral-pr.co.uk Mistral developed the campaign under the strong ‘Practise the Codes’ banner with its own recognisable logo and strapline ‘Good Farming, Good Business, Good Practice’ used on all associated materials. The campaign itself comprised three key activities: ? Media relations – a series of nationally a

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