Case Study
MINI international press re-launch
Featured ice model & Mini event team member: Susanna Cotterill Case study – MINI international press re-launch 2006 Promotional brief Penta Gmbh Event Marketing required a promotional team of 12 to assist in the Mini international press re-launch from September 28 – October 19, 2006. The brief was to handle logistics at two major airports, meet & greet international journalists, liaise with hotels, handle check-in & the registration proce