Case Study National Grocer Avoids Potential Loss: Customer Intercepts Case Study PHASE 1 Client Objectives A national grocer came to TrendSource to determine the viability of a new private label brand that had been distributed to select stores prior to an enterprise-wide launch. The new brand targeted health-conscious consumers and intended to provide an alternative to leading name brand products. The client was seeking information about customer perceptions of the new brand’s appeal and packaging in select stores. PHASE 2 Program Development TrendSource determined that customer intercepts (exit interviews) would be the best methodology for collecting perceptions on-the-spot. MSI Field Agents serving as professional interviewers were stationed in the aisles

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