Case Study Grocer Combats Market Share Loss of New Competitor Location Background and Client Objectives A national grocer was concerned about a competitor moving into one region. As the competitor’s first location was preparing to open, the client saw it as an opportunity to better understand how this new player would affect the competitive landscape at this one location, as well as in the entire region. This competitor offered similar products at lower prices than the client, but the client was unclear if that alone would drive traffic away from their store. Specifically, the client wanted to know how a nearby competitor store opening impacts customer perceptions of the client, and, with targeted marketing, how do customer perceptions of the client change over ti

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