Case Study
Leading National Grocer
Efficiently managing in-store marketing and communications in 1,500 stores across Canada under multiple retail banners can be a challenge. With our help, this national grocery chain reduced creative costs and campaign time-to-market by 30%. Retail Background The client is a large food retailer in Canada, operating under a number of different retail banners across the country. In an extremely competitive grocery market, they have grown from a regional grocer, to a national grocery powerhouse. After we performed a detailed evaluation of various print efficiency approaches, the food retailer engaged with us to find ways to streamline and improve the overall communications and marketing supply chain. From transforming the client’s owned print operations, to managing critical s