CASE STUDY The Challenge As teams find success on the playing surface, they often find new and challenging opportunities off the court, ice, or field. When the Nashville Predators made their Stanley Cup Final run in 2017, fan interest grew immensely and the number of Season Ticket Citizens expanded from 10,000 to just over 13,000. The organization now needed to introduce its industry-leading customer service to the new fans. To achieve their goals, the Predators chose to productively engage their technology partners. Enhancing existing business processes allowed the organization to more efficiently service their growing season ticket base. The Game Plan For the Predators, it was important to employ best-in- breed technology providers catered specifically to the industry. The c

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