CASE STUDY The University of South Carolina is known for its academics, community engagement, and the high caliber of its student-athletes, known as the Gamecocks. With its primary campus located in the city of Columbia, the school’s enrollment encompasses more than 25,000 undergraduates and more than 8,000 graduate students—that provide a legion of loyal Gamecock fans. In 2017, the Gamecocks won the NCAA Women’s Basketball Championship, and the men’s basketball team advanced to the Final Four for the first time. South Carolina leads the SEC with the most student- athletes on the conference’s Academic Honor Rolls. With a regular home-game attendance of over 1.3M fans, it’s obvious that the university takes great pride in developing well-rounded students who become lifelong supporter

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