2020 Guide to Sports Marketing & Benchmarks | 6 CASE STUDY THE CHALLENGE: Rather than supporting business decisions, the Bruins found their data was hindering progress by offering stale, inaccurate reporting riddled with inconsistencies and redundancies. Data was manually collected, transformed and delivered into reports. Bad data caused the team to focus on the wrong objectives and lose valuable time. The team needed a data warehouse as a permanent fix in order to focus on organizational growth. Well-equipped for the task, the Bruins had the staff capacity, skill sets, organizational depth and manpower needed to maintain the data warehouse day to day. THE TEAM: The six-time Stanley Cup winning Boston Bruins of the NHL and the marketing and sales teams that power them. THE TD GA

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