CASE STUDY PROFILE University of Mississippi, affectionately known to alumni, students and friends as Ole Miss, is a public research university in Oxford, Mississippi, and includes the University of Mississippi Medical Center in Jackson. Ole Miss was founded in 1948 and has an enrollment of 24,250 students. In addition to its main campus, the university also has campuses in Tupelo, Booneville, Grenada and Southaven. Ole Miss Boosts Revenue with 360 View of Fan Base Ole Miss needed to understand how fans engaged with them across multiple touch-points, to increase ticket sales, lower no-show rates, improve fan engagement, and increase margins on merchandise and concessions. SSB assembled data from disparate sources, (over 120 integrations), enabling a comprehensive view of c

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