Adobe Customer Story “Adobe Marketing Cloud helps us immediately view what customers are saying about our brand and our products so we can alter our strategies quickly to maximize the impact of our marketing investments.” Michiko Araki, vice president of brand activation, Sony Electronics Inc. Sony Electronics reaches out to a tech-savvy audience. Major electronics manufacturer boosts customer engagement at South by Southwest with Adobe Marketing Cloud. SOLUTION Adobe Analytics, Adobe Target, and Adobe Social solutions within Adobe Marketing Cloud RESULTS MULTI-TOUCH Established sophisticated, multi-touch attribution models that accurately determine which actions contribute to engagement and conversion MULTIPLE CHANNELS Analyzed interactions and tested preferences to o

Join for free to read