Adobe Customer Story “With Adobe Social, we can analyze social data in real time, enabling us to effect change immediately and deliver a positive return on investment.” JP Lespinasse, senior director of social media, BET Social data guides BET Networks’ marketing strategy. Television company leverages viewer insights from Adobe Social to shape marketing content and increase social engagement. SOLUTION Adobe Social solution within Adobe Marketing Cloud RESULTS ENHANCE ENGAGEMENT Improved audience participation with multi- screen strategy ADAPT RAPIDLY Modify promotional strategy based on audience feedback ONGOING MONITORING Study data on a continuous basis for trends and actionable insights MEANINGFUL DATA Gather valuable, real-time insights from audience to shape cont

Join for free to read