A Guide to Audience & Engagement Analytics for the Media & Entertainment Industry Audience behavior is more complex and dynamic than ever, driven by a surge in content, platforms, and devices. This guide highlights how modern media and entertainment companies must evolve their strategies using audience analytics to thrive. From viewing history and clickstreams to social sentiment, today’s data unlocks deep insights into engagement. The guide provides a step-by-step framework for connecting with the right data, establishing meaningful KPIs, and applying predictive models. Ultimately, staying competitive requires constantly tracking shifting behaviors and using analytics to personalize and deepen audience relationships.

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