A global beauty and personal care retailer previously relied on rules and manual reviews to manage fraud, creating backlogs and increasing false declines during major sales. This hurt customer experience and revenue, especially as legacy systems failed to keep up with surges in new users. By partnering with Forter, the retailer eliminated chargeback challenges and improved approval accuracy through automated, trusted conversions. Forter allowed them to reduce friction, uphold business policies, and deliver a smoother, more reliable shopping experience without compromising customer satisfaction.

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