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Fraud Prevention: The Key to Adore Beauty’s Long Term Growth

Fraud Prevention: The Key to Adore Beauty’s Long Term Growth

Forter
Pages 4 Pages

Adore Beauty, an Australian online beauty retailer processing over 2 million orders monthly, needed to scale safely while preserving a strong customer experience. Its rules‑based fraud system from a payment gateway required manual reviews for suspicious orders, slowing operations and risking lost revenue. After partnering with Forter, Adore Beauty adopted automated, real‑time decisioning that eliminated the burden of fraud management. This allowed the company to grow more than 400% over four years without compromising safety or customer satisfaction.

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