“I’ve seen the billboard every day, and I decided I would rather be trying to catch a fish with my bare hands in a river in Montana!” // Peter, Minneapolis About Client The Montana Office of Tourism promotes travel and hospitality in Big Sky Country. www.visitMT.com Big Sky Country in a Concrete Jungle Experience Footprint Inspired by Polebridge Mercantile From ideation to creation and through execution, the Montana Mercantile Tour was truly a turnkey operation led by dio’s talented team. The experience included a food truck converted into a mercantile building, reminiscent of the well-known landmark, Polebridge Mercantile, near Glacier National Park. Set amongst the city landscapes, the mercantile grabbed everyone‘s attention. In true guerrilla marketing fashion, the experience

Join for free to read