Mrs. Fields Cuts Resources Spent On Competitive Tracking By More Than Half Mrs. Fields Retail Key Solution Areas: Reporting, Analytics, Marketing Strategy Results: A 50%-75% decrease in time required to generate a custom competitive report | Real-time data collection of key competitors enables Mrs. Fields to respond faster to competing campaigns and provide counter oers to customers Started back in 1977 by a young mother with no business experience, Mrs. Fields has become one of America’s most iconic and beloved brands. Beginning with a single storefront in Palo Alto, California, Mrs. Fields has expanded to over 300 retail locations in the US and another 22 stores worldwide. The Need: As the brand grew and broke into new product categories, it started facing signicant competition from

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