Mrs. Fields cuts resources spent on competitive tracking BY MORE THAN HALF using Yesmail Market Intelligence
Mrs. Fields cuts resources spent on competitive tracking BY MORE THAN HALF using Yesmail Market Intelligence
1 Pages© 2013 YesMail Interactive Started back in 1977 by a young mother with no business experience, Mrs. Fields has become one of America’s most iconic and beloved brands. Beginning with a single storefront in Palo Alto, California, Mrs. Fields has expanded to over 300 retail locations in the US and another 22 stores worldwide. THE NEED: As the brand grew and broke into new product categories, it started facing significant competition from online
