Three-fold objectives for email program enhancements Though it had nearly two decades of experience providing insights- driven solutions and timely content for digital marketers, a major enterprise software company decided it was time to enhance its email program. The client’s goals were three-fold: Improve overall engagement through higher open and click- through rates Deliver contextually relevant and value-added communications at a consistent rate to boost brand awareness and, emphasize its presence as a go-to industry resource Increase overall deliverability rates and in particular, domain inboxing rates Two-part solution Yes Marketing took a two-pronged approach to achieving the client’s objectives: Rene email program and redesign email templates for higher Rene email program and re

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