Makes Marketing Communications More Digestible Key Solution Areas: email marketing strategy, responsive master template system Results: 42.3% increase in email opens | 69.7% boost in unique clicks | 19.3% higher click-to-open rate Background With more than 1000 stores across the United States—in rural, suburban, and urban neighborhoods— this leading supermarket chain provides high-quality products at bargain prices to nearly five million shoppers every week. The supermarket’s mission is to be customer-centric, and the store aims to help shoppers live richer lives by saving them time and money. This focus on the customer experience and delivering value permeates throughout the supermarket’s approach to marketing. Objectives The supermarket relies heavily on email to build and maintain rel

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