Case Study
Mountain America Credit Union Increases Membership and Share of Wallet by Acting on Member Feedback
WWW.ALLEGIANCE.COM Voice of Customer Intelligence ® Mountain America Credit Union Case Study OVERVIEW Established in 1938, Mountain America Credit Union (MACU) has become a tradition for many of its 420,000 members. This not-for- profit credit union owes its success to a ‘people helping people’ attitude and comprehensive services, including: • Online and mobile banking • 30,000 nationwide Co-Op A TMs • 5,000 shared-branching locations na